TrumpoMatrix Press Release.
11th June 2010
TrumpoMatrix sign exclusive partnership agreement with the UK’s largest
affiliate network in finance: Online Media Group (OMG).
Lee Birkett, CEO of TrumpoMatrix comments,
For the last twelve months we have proved and developed the unique TrumpoMatrix pay per transaction (PPT) online platform with a number of lead aggregators, media partners and trusted adviser groups. We are pleased to announce the next stage of our development by providing the TrumpoMatrix (PPT) platform to the affiliate marketplace.
Following months of development work with the team at OMG to bring our two platforms together, we are pleased to announce a mutually exclusive agreement with one of the UK’s most successful affiliate programme providers.
Million’s of enquiries and applications are made each month for financial products over the internet. OMG provide an affiliate platform for over 7,000 trusted publisher partners who via their websites originate 125,000+ insurance and credit card applications per month via the OMG platform.
With OMG’s publishers having great success accessing insurance and credit card products via OMG’s platform, it became a natural development to provide their publishers access to complementary products to their current offering. After all, a large percentage of credit card applications are turned down on credit score, so client access to loan and or debt advice products is natural stepping stone.
TrumpoMatrix have no desire to deal with 1000’s of website publishers and OMG have no desire to deal with 1000’s of advisers. As TrumpoMatrix are fully integrated with the UK’s most trusted debt and loan companies/advisers the synergy became extremely compelling.
The products that OMG wish to provide to their publishers as detailed below, are financial products that need advice to ensure they are suitable to a consumers needs. At TrumpoMatrix we currently operate the only trusted adviser pay per transaction (PPT) platform so the coming together of our respective platforms made perfect sense.
The TrumpoMatrix platform provides these 7,000 publishers with access to the UK’s leading advisers in the following product verticals;
Debt Management
IVA
Secured Loans
Unsecured Loans
IFA advice (Pensions/IHT/Investment)
Independent Life Insurance Brokers
Independent Mortgage Brokers
Claims Solicitors
This is an exciting step in our development, the TrumpoMatrix and OMG teams have invested a great deal of time and effort into this relationship and we are both looking forward to delivering 100,000’s of enquiries via the TrumpoMatrix (PPT) platform to our trusted advisers.”
Richard Syme, CEO of Online Media Group comments,
“We are extremely enthused about our developing partnership with TrumpoMatrix and the ability to implement its pay per transaction online platform at OMG.
Our relationship will provide a platform for our affiliate network to confidently enter the lead generation market thanks to this mutually exclusive agreement.
At OMG we provide the UK’s strongest financial affiliate network for over 7,000 trusted publisher partners, who originate 125,000+ insurance and credit card applications per month.
TrumpoMatrix operates the only trusted adviser pay per transaction platform and is fully integrated with the UK’s most trusted debt and loan companies. OMG has no desire to deal with thousands of advisors and the TrumpoMatrix platform will offer our publishers the opportunity to access the UK’s leading advisers in an impressive array of product verticals.
The synergy of our respective operations therefore makes complete sense and we look forward to a long working relationship, offering our clients exclusive access to loan and or debt advice products via the TrumpoMatrix (PPT) platform for the foreseeable future.”
—ENDS—
About Online Media Group (OMG):
Online Media Group is a performance marketing company formed in 2002 by ex Virgin Money and Aviva Staff. Three Divisions, OMG Search, OMG Network and OMG VisiOne. Operations in UK, France, Germany, Poland and India.
Clients include: O2, RBS, Financial Times, Santander, Asda, Eurostar, Co-OP.
About TrumpoMatrix
Trumpo Ltd is an online media, software and data business. The business was established in 2005 as consumer website Trumpo.com to generate leads for Mortgage and Insurance Brokers.
In 2006 Management identified the need for a software platform “TrumpoMatrix” to generate new business enquiries for advisers on a back end, pay per transaction (PPT) basis. The unique and innovative TrumpoMatrix platform operates in contrast to the traditional up-front lead purchase platforms and up-front pay per click (PPC) advertising platforms operating in the UK.
In the last twelve months Trumpo Ltd have established commercial relationships with a number of national media groups and award winning advisory firms to deal with the growing number of new pay per transaction (PPT) enquiries being delivered over the platform.
